According to the US Department of Education’s 2012 study on the status of arts education, only 4% of elementary schools offer drama/theater programs. This is in sharp contrast to 83% of schools offering visual arts programs and 94% of schools offering music programs. Couple this with the fact that, according to The After School Alliance, the number of children participating in afterschool programs has increased 57% in the last 10 years, and there are currently 20 million students in the U.S. whose parents would enroll them in in an afterschool program if a suitable one were available, and you can clearly see the incredible demand for, and low supply of drama curriculum in the schools. Great demand translates to a terrific business opportunity!
